News: Frankly Speaking

New Video - Our Enhanced Key Dealer Program


Recently, we enhanced the Key Dealer Program to improve the overall contractor experience with Franklin Electric.Key Dealer Video Specifically, the new program:

  1. Helps Key Dealers distinguish themselves from their competition
  2. Provides Key Dealers with a simple way to market their business 
  3. Empowers Key Dealers to grow their business the way they want to

To best explain these enhancements, click here to view our new quick-hitter, 2-minute video.

In addition, the new Key Dealer Website is a more user friendly, valuable tool for Key Dealers. Information is concise and simple to understand, and by signing in contractors will have access to a wealth of information exclusive to them as a Key Dealer. New program services can also be implemented through this same site, making it truly a one-stop-shop for Key Dealers! Click here to visit the new Key Dealer Website today.


SubDrive Connect Now Available with Surface Pump Functionality


As part of our commitment to innovation and continuous improvement, Franklin Electric is excited to announce the addition of surface pump functionality to the SubDrive Connect product family. This standard product upgrade provides basic and advanced setup methods to achieve constant pressure from compatible surface pumps, including the Franklin Electric VR Series, MH Series, BT4 Series, and DDS Series pumps.SD Connect Graphic

Product Features

  • Support for 230 V three-phase surface pumps with overload current ratings from 2.0 A to 17.8 A
  • Basic DIP switch settings allow for easy setup of overload current, system response, and a lower minimum frequency setting
  • Advanced settings using the FE Connect mobile app allow for a customized system response and fine tuning of motor overload current, frequency range, and pump priming delay

Drive model, order numbers, and pricing are NOT changing as part of this running product upgrade. Drives with surface pump functionality may be identified by the V2.0.0 or later firmware version noted on the shipping carton label.

For more information about SubDrive Connect, click here.

Franklin Solar Pumping System the Solution for Children in Poverty-Stricken Kenya


Greg Burns is a very successful businessman, dabbling in everything from designing and building specialized equipment for turbine engines to sheet metal production manufacturing and laser cutting. But, one of the efforts that he takes the most pride in is his charitable efforts for an organization called Bridge Ministries. By late 2017, Burns will have used the Franklin Electric SubDrive SolarPAK water pumping system through this organization to produce all domestic water needs for 130 kids at the OneLife Africa educational facility in poverty-stricken Kenya. In addition, the system will pump water that will be given to poor families in the community, while the rest will be sold Greg Burns Photo _1to nearby communities that can afford it, with all of the funds received going toward the operating expenses for the facility.

“Picking the SubDrive SolarPAK Was Easy”
The construction of the Kenyan OneLife Africa facility is located in an area without water and electricity. “We drilled a well 800 feet deep and 6 inches in diameter, and our operators said we needed a generator that would cost about $15,000 originally, but then cost about $75 per day in fuel,” remembers Burns. “I knew there had to be a more cost-effective way. So, I worked with my distributor and we designed the whole system around the Franklin hardware. The quote was excellent and it actually allowed us to double our panel capacity so we can generate electricity for other uses. Picking the Franklin Electric SubDrive SolarPAK was easy. Keeping it safe in a third world country is the hard part, so we built a container to protect it. I’m very impressed with the Franklin controller, especially how it pauses every 8 minutes for just a few seconds to analyze the power it has available. It then fires up again and makes fine adjustments to the rate of delivery. I’m impressed with the quality and how efficient the system is working. On cloudy days, I was worried about the production. We had some cloudy days with limited sunlight during simulation, and it was pretty impressive how it slowed down the rate to accommodate the sunlight. This keeps it from turning off and on all the time, minimizing wear and tear on the pump. Plus, this allows it to deliver water almost all the time.”

The Application
In Kenya, kids have 10 months between high school and college, which often creates financial and nutritional difficulty. This OneLife Africa facility provides education, a home, and food and water to these kids so they can bridge the gap to college. With 130 kids scheduled to be at the facility, Bridge Ministries is employing solar panels that pull 8200 watts – half of this wattage will run a 3hp, 10 gpm Franklin Electric pump and motor for domestic
water use while the rest allows for the charging of batteries and provides power for the school. All water is being pumped into a 10,000-gallon water tower overhead.

Simulation Time
Being so far away, a system simulation depicting the Kenyan climate as closely as possible could help ease Burns’ anxiety. “Since we’ve never fired up the pump, we didn’t want to get there and not understand how everything works. So we simulated the pump running at 325 PSI as it will run there. We submersed the pump in a barrel of water and at the outlet of the pump we installed a pressure relief valve adjustable up to 325 PSI. That represents more than the 700 feet required in Kenya. We were able to raise the water temperature to 110 degrees during our simulation which mimics the water well temperature in Kenya. We had a flow meter put on the outlet of the pump. We changed the angle of the solar array so we could simulate different angles of sunlight and pumped into the evening. That gave us a good idea of what we would see in Kenya. The end result was a water pumping system that will meet 100% of our needs.”

Franklin’s Reputation Spoke For Itself
Being in a third world country 800 feet deep requires the ultimate security in what you’re putting in the ground. Burns knew he needed something he could trust. “Franklin is a known commodity. It’s a well-established name. I was concerned about going to a remote place on the planet, being 12,000 miles from my home and having technical issues. It’s critical that we have a great product given all of the logistics it takes for us to get to a place like this on the planet. A lot of money is tied up in getting there, so we needed a reputable company. Franklin Electric is that company.”

For more information on Bridge Ministries and OneLife Africa, click here.
For more information about the Franklin Electric SubDrive SolarPAK System, click here.

Now Available: New SSR Series Submersible Pumps


We are pleased to announce the launch of our new SSR Series Submersible Pumps featuring a strapped stamped stainless steel design. Offered through a select group of distribution partners to meet the Franklin Electric SSR Series Pump - Groupdemanding pumping challenges in large residential, agricultural, industrial, and municipal applications, the SSR Series combines the robust and efficient features of the SR Series proven in the market today with an innovative mechanical design that allows for fast delivery time from distributors to contractors. The SSR Series can be built in both mixed flow and radial flow models. Distributors can build these high-performing yet cost-effective pumps on demand, often allowing for same-day availability.

Product Features
The SSR Series is offered in flows of 100, 150, 250, and 325 gpm at a maximum of 1,400 feet of head and feature:

  • Stainless steel impellers and diffusers to resist corrosion
  • PTFE floating wear ring, ceramic bearing journal, and Nitrile rubber fluted bearing ensure durability against wear for long-lasting performance and reliability
  • Suited for operation in vertical or horizontal orientations
  • Four-strap design reduces irregular compression loading
  • Built-in check valve to protect the pump against water hammer
  • Energy-efficient hydraulic design for cost-effective operation
  • Fully serviceable mechanical design

For more information on the SSR Series and/or to quote it with FE Select, click here.

Inline 400 Enhancements: Now Rated as NEMA 3R Outdoor System


Inline 400 - Outdoor Rated - CutawayWe recently introduced two new upgrades to the Inline 400 Pressure Boosting System. Although these changes are small, with no effect to the overall performance or function of the product, we are excited about the positive impact and new application possibilities these changes will have for customers. Beginning immediately (products with a 16L date code/Serial Number prefix), the Inline 400 will come standard with:

  • A clear protective rain cover: This durable poly-carbonate cover protects the control head when installed vertically outdoors. By adding this UV-resistant cover to the control head, a NEMA 3R rainproof rating is achieved in all vertical installations. Because this cover is clear, it can remain in place, yet still allow the owner to read the overall system status LED indicators. Using Velcro, the cover is held securely in place, but is quickly removed if any changes are required to the internal electronic control systems. Note: Horizontal installations will continue to be approved for INDOOR use only. 
  • Standard 1.25-inch male NPT thread connection fittings: These new connections allow for hassle-free installations that are quick, strong, and leak free.

For more information about the Inline 400, click here.
To see our general Inline 400 YouTube video, click here.

2016 Recap: Franklin Wells for the World Foundation Provides Clean Water to 18,000 in South Africa


In 2016, the Franklin Wells for the World Foundation (FWWF) continued to make a difference in South Africa by providing clean, safe drinking water through the installation of wells and leveraging Franklin's innovative products. Over the past six years, FWWF has made a difference in the lives of over 100,000 people. This year, five projects spanning across five different countries in Africa were completed, reaching nearly 18,000 people.

Many of these people did not have a gift to unwrap this past Christmas, but the availability of fresh drinking water for the first time in their lives translated to a gift that continues to provide for many years to come.FWWF_Logo _color

2016 Installations:

  • St. Leonard School, Mpingi, Uganda
  • Bujjo School, Mpingi, Uganda
  • Soimet Community, Nakuru, Kenya
  • Jabulani Primary School, Northern Matabele Land, Zimbabwe
  • Habu Community, Botswana

Clean, safe drinking water is a luxury that is often taken for granted. At two of our installations in the Central African community of Mpingi, Uganda, the children at St. Leonard and Bujjo Schools have been faced with the harsh reality of living without clean water and water sanitation since birth. This community directly struggled with the harsh reality that an astounding number of deaths under the age of five were due to water-related diseases. Since the installation of our solar-powered water pumping system, the 7,400 residents of the Mpingi village are experiencing how great of an impact access to clean water can make in their community.

These schools are now experiencing increased enrollment since students are able to focus on their education instead of spending many hours of the day searching for clean water. The students are now less likely to drop out, become orphans, or suffer from water-related diseases. Beyond meeting basic human needs, access to clean water provides communities with improved health and sanitation, the ability to focus on education, and increased economic development.

In addition to providing access to clean water, FWWF supports the communities with civil work during the project, post-installation service, and assistance with the creation of feeding programs to sustain the village going forward.

These installations in the village of Mpingi, Uganda are just two examples of how the five communities involved have benefited from the installations donated by the Franklin Wells for the World Foundation in 2016.

Learn more about our Franklin Wells for the World Foundation efforts and our 2016 installations at

New Brochure – Real Customers. Real Testimonials from the Field.


Our Craftsmanship Your Craft is more than just a slogan. Franklin Electric’s craftsmanship is truly built around and driven by your craft – every day, every product, every gallon of water moved. We have compiled 10 stories from realOCYC Brochure Cover (1) customers telling us about their experience with Franklin Electric. So, don’t just take our word for it. Here is a taste of what they had to say:

  • “…shut down the pump in time to prevent damage….thus saving the customer several thousand dollars…”
  • “…The pump was still in good condition after almost 40 years with no service needed…” 
  • “…With me, Franklin is the standard. It’s going to work…99% of the time, the Franklin motor checks out…”
  • “…Franklin sent out a Field Service Engineer at no charge and he found a weak ground in the customer’s electrical system. Problem solved…” 

Click here to see for yourself what the industry is saying about Franklin Electric.

New Video – The Actual Cost to Operate a Submersible Pump


Operating a submersible pump is very inexpensive when compared to other alternatives. By knowing 3 simple pieces of information, you can easily calculate how inexpensive it really is. This information includes:Cost Of Submersible Pump Video Picture

  • Motor Power Consumption
  • Operating Hours
  • Cost of Electricity

This video helps you understand what you need to know and how to utilize that information to calculate that monthly cost.

Watch the video.

New Videos – Franklin Unveils New Ultra Efficient Submersible Motor and SSR Series Pumps


Listen to Franklin Electric’s own Steve Ulrich discuss two innovations recently launched at the NGWA’s Groundwater Groundwater Week 2016 Video CaptureWeek 2016. These two innovations include:

  • Ultra Efficient Submersible 6-inch Electric Motor – It provides significant electrical cost savings via an efficiency improvement of 10-12 percent when compared to standard induction motors. Providing a constant horsepower production at high efficiencies, this family covers the 9 traditional pump horsepower ratings from 5 to 50 horsepower in just 3 distinct motor models. Each motor works at full pumping and electrical efficiency with multiple pumps, maximizing the product’s onsite flexibility and use among contractors. It’s an ideal fit for areas facing DOE efficiency regulations or those expecting tightened standards in the future, as well as long or consistent run time applications, large scale cattle or swine operations, municipal well or high-volume transfer applications, and mining or dewatering applications.
  • SSR Series Pumps – It combines the robust and efficient features of the SR Series proven in the market today with an innovative mechanical design that allows for fast delivery time from distributors to contractors. The fully repairable and corrosion resistant 304 stainless steel strap design and its high quality die-cut stainless steel impellers and diffusers provide maximum performance in the most extreme applications.

To watch the Ultra Efficient Motor video, click here. To view the SSR Series Pumps video, click here.

C Series: More Than 45 Years in the Field & Still Kickin'


Past, present, and future – Franklin Electric’s C Series Convertible Jet Pump has been a model product that embodies the durability and performance characteristics that Franklin hangs its reputation on. The C Series recently surpassed 45 years in existence, which peaks the question of why this pump has been so good for so long. Here’s Franklin Electric C Series Convertible Jet Pump - Rightwhat our C Series expert had to say:

“When choosing a pump, you need something you can count on. The C Series is just that. It’s nothing flashy that has had to be changed year after year to keep up with the times. My father developed and sold the very first unit, and I started out building them on the assembly line myself, seeing their quality construction firsthand. This pump was designed and built right the first time and is still one of, if not the most durable pumps of its kind on the market today. It’s a workhorse that you can count on year after year. Whether you choose it because of the high-performance stainless steel impeller, proven 56C frame motor, or its sheer high pumping performance, you know what you’re getting. Plus, in the rare case that you have to service it, it’s designed to be super simple. You don’t have to take the entire thing apart. Everything is right there for simple serviceability in minutes. This pump is a beast, and it’s going to be available for a long time.”
--- Sean Welsh, Franklin Electric National Sales Manager

C Series Features & Benefits

  • Heavy-duty cast iron construction
  • Cast stainless steel impeller for high performance
  • Thermoplastic diffuser is molded for efficiency and dependability
  • Delivers up to 16 gpm from either shallow or deep well installations
  • Screw-in injector for easy conversion from shallow to deep well installation
  • Motor with stainless steel shaft for direct mounting of impeller
  • Mechanical shaft seal ensures leak-proof fit and continuous lubrication
  • Hardware kit with pressure gauge and plugs
  • Standard 30-50 psi pressure switch

For more information on the C Series, click here