News: Frankly Speaking

NGWA 2016 (Groundwater Week) – Everything You Need to Know Before the Show


This year, we’re taking the contractor experience to advanced levels during Groundwater Week 2016 by showing you how to promote, hone, and expand your craft in booth 357 at the Las Vegas Convention Center in Las Vegas, Nevada, December 7-8. Here’s a snapshot of everything you need to know for the show.

Complimentary Cocktail Reception Details for all Attendees:

  • Tuesday, December 6, at the Westgate Ballroom from 5:30-7:00 p.m.

Promote Your Craft – Sign Up Today:Groundwater Week Logo
Contractors will learn how they can better promote their craft and business through Franklin Electric’s enhanced Key Dealer Program, which includes a suite of services designed to help contractors gain market differentiation. These services range from product protection, professional development, and marketability, to unlocking exclusive access for savings and aid. Exclusive one-on-one, in-booth meetings to discuss these new services are being scheduled with Key Dealers leading up to Groundwater Week. Email or call 260-827-5107 to schedule your appointment today.

Win a trip to Maui, Hawaii! All companies attending an exclusive one-on-one meeting will be entered into a drawing to win! Official Rules are available online at

Hone Your Craft Educational Sessions:
Groundwater Week Sessions:

  • December 6, 9:15-10:15 a.m. – Solar Water Pumping: This Growing Renewable Energy Opportunity Can Become Your New Viable Revenue Source. Presenter: Jeff Frank in N115/N116.
  • December 6, 9:15-10:15 a.m. – Stay Connected: Industry Associations and Dynamics. Presenter: Diann Scott in N107/N108.
  • December 6, 3:00-4:00 p.m. – Gain a Competitive Edge: Trending Topics and Industry Opportunities. Presenter: Mark Reeder in N115/N116.
  • December 7, 7:30-8:45 a.m. – Increase Your Revenue Potential with Packaged Systems and Pressure Boosting. Presenter: Jim Hartmann in N107/N108.
  • December 7, 7:30-8:45 a.m. – Optimize Your Revenue per Site Visit: Why You Should Invest in VFDs. Presenter: Matt Clark in N117.
  • December 8, 9:30-10:30 a.m. – Ten Things You Wish the Public Knew. Presenter: Mark Reeder in N115/N116.

Franklin In-Booth Educational Sessions (Booth 357)*:

Wednesday, December 7 (Booth 357)

  • 12:30-12:45 p.m. – The Homeowner’s Search for Well Drillers (Part I) – Design Websites and Facebook Pages Specifically for Your Business. Presenter: Ryan Holt.
  • 1:30-1:45 p.m. – Bubble Up New Revenue with the Little Giant® Aeration System. Presenter: Andy Schoenberger.
  • 2:30-2:45 p.m. – Don’t Drive by Valuable Opportunities: Revenue-Generating Applications for Single and Multi-Stage Centrifugal Pumps. Presenter: Steve Ulrich.
  • 3:30-3:45 p.m. – The Homeowner’s Search for Well Drillers (Part II) – Get More Customers to Find Your Business. Presenter: Ryan Holt.

Thursday, December 8th (Booth 357)

  • 12:30-12:45 p.m. – The Homeowner’s Search for Well Drillers (Part I) – Design Websites and Facebook Pages specifically for Your Business. Presenter: Ryan Holt.
  • 1:30-1:45 p.m. – Pressure Solutions: Be a Water Systems Control Champion. Presenter: Jeff Frank.
  • 2:30-2:45 p.m. – Leverage Franklin Electric’s New Ultra Efficient Motor: The Only Three-for-One in Your Business. Presenter: Mike Stockman.
  • 3:30-3:45 p.m. – The Homeowner’s Search for Well Drillers (Part II) – Get More Customers to Find Your Business. Presenter: Ryan Holt.

*Does not apply toward CEP credits.

Expand Your Craft With New Products:

  • New Ultra-Efficient 6-Inch Electric Motor family – Provides significant electrical cost savings via an efficiency improvement of 10-12 percent when compared to standard induction motors. Providing a constant horsepower production at high efficiencies, this family covers the 9 traditional pump horsepower ratings from 5 to 50 horsepower in just 3 distinct motor models. Each motor works at full pumping and electrical efficiency with multiple pumps, maximizing the product’s onsite flexibility and use among contractors. It’s an ideal fit for areas facing DOE efficiency regulations or those expecting tightened standards in the future, as well as long or consistent run time applications, large scale cattle or swine operations, municipal well or high-volume transfer applications, and mining or dewatering applications. 
  • New Inline Pump Controls family – Offers 5 pump starting and control devices that team with any submersible or surface pump up to 20 amps (or approximately 2 hp) to provide or boost the system’s overall water pressure – and in many cases, without the need of an additional bladder tank. Depending on application requirements and the model chosen, the product family offers various forms of motor protection, including dry run, dead head pumping, over amperage, locked system, and over pressurization. In addition to many of these devices accepting either 115 V or 230 V, they also offer two unique features that ensure the system remains functional and hassle free. The first is a daily motor rotation start designed to energize the motor at least once every 24 hours so the system does not become locked due to a lack of use. The second is a unique automatic restart feature that eliminates the need to manually restart the control in the case of an unexpected trip or fault. Ideal applications for these pump starting controls includes well systems as a replacement to a standard 30/50 switch and tank combination, garden or watering applications that are long distances from a well, municipal boosting applications, and other water pressure boosting applications where a bladder tank is not conducive. 
  • New SSR Series of Submersible Pumps – Combines the robust and efficient features of the SR Series proven in the market today with an innovative mechanical design that allows for fast delivery time from distributors to contractors. This 304 stainless steel strap design is fully repairable and corrosion resistant, and its high quality die-cut stainless steel impellers and diffusers provide maximum performance in the most extreme applications. Offered in flows of 100, 150, 250, and 325 gpm at a maximum of 1,400 feet of head, the SSR Series is ideal for industrial, commercial, municipal, agricultural, and irrigation applications.

For more information about NGWA’s Groundwater Week conference and expo, click here.



2016 Hone Your Craft Expert Hub Giveaways Promotion


  1. SPONSOR — The 2016 Hone Your Craft Expert Hub Giveaways (the “Promotion”) is sponsored by Franklin Electric Co., Inc. (the “Sponsor”).  The Promotion is in no way sponsored, endorsed, administered by, or associated with any third party, including but not limited to the 2016 NGWA Groundwater Expo, National Ground Water Association, Las Vegas Convention Center, or Westgate Las Vegas Resort & Casino.  Any questions, comments, or complaints regarding the Promotion should be directed solely to Sponsor.
  2. NO PURCHASE NECESSARY — No purchase or payment necessary to participate and win.  A purchase will not affect or improve chances of winning.
  3. PROMOTIONAL PERIOD & PRESENTATIONS — The Promotion consists of eight separate technical demonstrations in the afternoons over two days (the “Promotional Period”) during the 2016 NGWA Groundwater Expo at the Las Vegas Convention Center, 3150 Paradise Road, Las Vegas, NV 89109.   The demonstrations are 15 minutes apiece. Topics and pst times are scheduled as follows:

Wednesday, December 7, 2016

Thursday, December 8, 2016

The Homeowner’s Search for Well Drillers (Part I) – Design Websites and Facebook Pages Specifically for Your Business, 12:30 p.m.

The Homeowner’s Search for Well Drillers (Part I) – Design Websites and Facebook Pages Specifically for Your Business, 12:30 p.m.

Bubble Up New Revenue with the Little Giant® Aeration System,

1:30 p.m.

Pressure Solutions: Be a Water Systems Control Champion,

1:30 p.m.

Don’t Drive by Valuable Opportunities: Revenue-Generating Applications for Single and Multi-Stage Centrifugal Pumps, 2:30 p.m.

Leverage Franklin Electric’s New Ultra Efficient Motor: The Only Three-for-One in Your Business

, 2:30 p.m.

The Homeowner’s Search for Well Drillers (Part II) – Get More Customers to Find Your Business, 3:30 p.m.

The Homeowner’s Search for Well Drillers (Part II) – Get More Customers to Find Your Business, 3:30 p.m.

  1. ELIGIBLE PARTICIPANTS — The Promotion is open for participation only to those attendees of the 2016 NGWA Groundwater Expo to whom this offer is addressed and who are 18 years of age or older (“Eligible Participants”).  Employees, independent contractors, officers, directors of Sponsor, affiliates, subsidiaries, advertising, promotion, and fulfillment agencies, and immediate family members of each are not eligible to participate in the Promotion.  The Promotion is void where prohibited or restricted by law.  All federal, state, and local laws and regulations apply.
  2. HOW TO PARTICIPATE —To participate, visit Sponsor’s booth #357 to watch a scheduled live demonstration. Sessions do not apply towards CEP credits. Prior to each demonstration, Sponsor will provide one raffle ticket to each Eligible Participant for that demonstration.  Your raffle ticket is for that demonstration only and does not apply to later demonstrations.  Immediately after the demonstration, Sponsor will randomly draw the winning ticket.  Each demonstration has its unique set of raffle tickets.  You may participate as often as you like and will receive one new raffle ticket at each demonstration you choose to attend.
  3. PRIZES AWARDED — The prize for the winning ticket of the respective demonstration is as follows:


Wednesday, December 7, 2016

                                   Prize and Retail Value

The Homeowner’s Search for Well Drillers (Part I) – Design Websites and Facebook Pages Specifically for Your Business, 12:30 p.m.

Apple Watch, Series 2 watchOS 3

($399.00 USD)

Bubble Up New Revenue with the Little Giant® Aeration System, 1:30 p.m.

GoPro HERO5 Black 4K Action Camera

($399.00 USD)

Don’t Drive by Valuable Opportunities: Revenue-Generating Applications for Single and Multi-Stage Centrifugal Pumps, 2:30 p.m.

YETI® 65 Tundra Cooler

($399.00 USD)

The Homeowner’s Search for Well Drillers (Part II) – Get More Customers to Find Your Business, 3:30 p.m.

Amazon Gift Card

($200.00 USD)



Thursday, December 8, 2016

                                Prize and Retail Value

The Homeowner’s Search for Well Drillers (Part I) – Design Websites and Facebook Pages Specifically for Your Business, 12:30 p.m.

Stellé Audio Pillar®     

($299.00 USD)

Pressure Solutions: Be a Water Systems Control Champion,

1:30 p.m.

DJI Phantom 3 Standard Drone

($549.00 USD)

Leverage Franklin Electric’s New Ultra Efficient Motor: The Only Three-for-One in Your Business, 2:30 p.m.

Firefield Tracker 1x24 Night Vision Goggle Binoculars   

($435.00 USD)

The Homeowner’s Search for Well Drillers (Part II) – Get More Customers to Find Your Business, 3:30 p.m.

L.L. Bean Gift Card

($200.00 USD)

Prizes are not transferable.  At its sole discretion, Sponsor may substitute another prize package of equal or greater value, Sponsor may substitute for a cash prize or goods or services with a value equal to or greater than the estimated retail value of the original prize.  Sponsor is not responsible for lost or stolen prize.

  1. ODDS OF WINNING — Odds of winning a Prize depend on the total number of attendees at the particular scheduled demonstration are estimated at 1:10.
  2. WINNER NOTIFICATION — Immediately after a scheduled demonstration, Sponsor will randomly draw and announce the winning ticket.  Each Eligible Participant of a demonstration’s winning ticket shall have to the end of the 2016 NGWA Groundwater Expo on Thursday, December 8, 2016, at 3:00 p.m. pst to claim the prize by presenting the winning ticket at Franklin Electric’s booth.  Prizes that are not claimed are forfeited.
  3. ACCEPTANCE OF PRIZE, RELEASE & ADVERTISEMENT — Sponsor shall provide potential winners, who must execute and return to Sponsor an Affidavit of Eligibility, a Liability Release, and, where permissible, a Publicity Release (the “Affidavit & Releases”).  A copy of the Affidavit & Releases is attached hereto.  Sponsor must receive a potential winner’s executed Affidavit & Releases at the time the potential winner claims his prize.  Failure to provide to Sponsor with receipt of Affidavit & Releases will result in forfeiture of Prizes in which case Sponsor will conduct a separate drawing to determine any alternative winner at that time.  In addition, potential winners from Canada must correctly answer a time-limited, skill-testing question in order to receive the prize.  Prizes will be provided either at the potential winner provides the executed Affidavit & Releases or will be mailed to winners within 6-8 weeks thereafter.  Execution of the Affidavit & Releases and acceptance of a Prize constitutes the winner’s permission for Sponsor to use winner’s name, likeness, and biographical information for advertising and promotional purposes.  For the names of the winners, send an e-mail titled the “2016 Hone Your Craft Expert Hub Giveaways Winners List” to us at after January 1, 2017.
  4. TAXES & FEES — All taxes, fees, and surcharges for a Prize and all expenses not explicitly included in the description of the Prize shall be the sole responsibility of the respective winner. 
  5. DISQUALIFICATION & FORFEITURE OF PRIZE — The winner shall be disqualified and his Prize shall be forfeited if (i) the winner declines to accept the Prize, (ii) Sponsor determines the winner was not eligible to participate in the Promotion, or (iii) the winner fails to provide Sponsor with winner’s Affidavit & Release within the time required under these Official Rules.  In the event of disqualification and forfeiture of a prize during the 2016 NGWA Groundwater Expo, Sponsor will conduct a separate drawing to determine any alternative winner.
  6. DISCLAIMER OF RESPONSIBILITY — Sponsor nor its agents shall be responsible for lost, late, undelivered or misdirected mail or e-mail.  Sponsor nor its agents shall be responsible for computer software or hardware malfunctions or failures of any kind.  Sponsor nor its agents shall be responsible for lost or unavailable computer, cable, or telephone network connections, or for failed, incomplete, or delayed computer or telephone transmissions of any kind, including those that result from any type of human error.  Sponsor nor its agents shall be responsible for any damage to any computer used to participate in the Promotion. 
  7. GOVERNING LAW & REMEDIES — The Promotion is void where prohibited.  The laws of the United States and the State of Indiana, U.S.A., govern the Promotion without giving effect to any choice of law or conflict of law rules or provisions thereof.  Sponsor and Eligible Participants agree that: (i) any judicial proceeding for disputes, claims, and causes of action arising out of the Promotion shall take place in a federal or state court of competent jurisdiction with the State of Indiana; (ii) any and all claims, judgments, and awards shall be limited to actual out-of-pocket expenses incurred, including any costs deemed related to participation in the Promotion, but in no event shall any damages include attorneys fees; and (iii) except for out-of-pocket expenses, under no circumstances shall an Eligible Participant be entitled or permitted to obtain an award for punitive, incidental, or consequential damages or any other damages, and each Eligible Participant hereby waives any and all rights to any such damages.
  8. PRIVACY — Submission of personal and contact information in connection with the Promotion constitutes permission for Sponsor to add participant to Sponsor’s customer database and to contact participant for future promotions, events, and offers.  Eligible Participants may opt out of receiving such communications by contacting Sponsor.
  9. QUESTIONS OR COMMENTS — If you have question or comments regarding the Promotion, please contact Sponsor at the mailing address, telephone number, or e-mail address listed below.

Franklin Electric Co., Inc.

9255 Coverdale Road

Fort Wayne, IN 46809-9613

Telephone: (260) 824-2900


Success Story: “And That’s Why Franklin is our Bread & Butter”


A loyal Franklin Electric customer recently pulled a 1977 motor that was still running like a top. He thought it was pretty cool, and decided to share his story.

“A good customer of mine recently called with no water pressure. The pump was running, but he had no water. I Franklin Electric Motor - 1977figured it was a broken pipe or impeller issue. I pulled it, and the motor looked fine. It turns out that the center of the pump impellers had given up. I’m pretty sure it was just fatigue. I have a test tank in my shop that I test all of my pumps, motors, and controls in. To my surprise, the motor ran perfectly. It was extremely quiet and ran really smooth. In fact, if the motor wasn’t from 1977, I would have put it right back in the hole no questions asked. I’m guessing that this pump had more than 4 million gallons of water go through it, and who knows how many more would have if the old pump would have held up. With me, Franklin is the standard. It’s going to work. And if it doesn’t, it’s typically because someone improperly installed the wet end, or it’s an external issue related to the power supply or the control box. It’s almost never because of motor failure. I have a very low return rate. I test them all. 99% percent of the time, the Franklin motor checks out fine. And that’s why Franklin is our bread and butter.”

--- Lance Drivon, Douglas County Farmers Co-op, Roseburg, Oregon

New Video – Fhoton Solar Drive


Franklin Electric Fhoton Solar Controller - FrontThe FhotonTM Solar Drive features a compact design, providing installation flexibility for the contractor. In this video, we show you just how easy it is to assemble and disassemble the drive. It’s durable, reliable and may never require maintenance, but if it does this video shows you just how easy it can be.

View the video.

Franklin in the Field: Turn Time into Money


A true story told by Mark Reeder, Director of Innovation & Field Marketing...

“Time is money. It’s a well-worn cliché that sticks around because it’s true. Let’s say it in terms of your submersible water systems business: 'A MEGGER IS MONEY.’Mark Reeder

Here’s Why

The homeowner calls and is 'out of water’. They probably have plenty of water, but something is keeping them from getting it out of the ground. It’s your job to find out why, fix it, and most importantly, get compensated for it.

When you arrive, you’ll verify they actually have power and check the basics. But, beyond that, there’s no better tool and no faster way to figure out what’s happening then with a megohmeter. Often just called a “megger” or insulation tester, a megohmeter measures insulation resistance. It’s essentially a high-powered ohmmeter. A megger answers the question of, is the electrical part of our submersible installation isolated (or insulated) from the non-electrical part? Said another way, Do I have a ground fault in our system?

Yes, right now you’re asking, Why can’t I just use my trusty Simpson 372 ohmmeter for this? The answer is the amount of electrical pressure, otherwise known as voltage, that each instrument applies to the system. If your system is completely grounded, the ohmmeter will tell you exactly that. Where the megger is invaluable is finding that splice that leaks just a little bit, that little nick in the drop cable, and all the other things that aren’t obvious that can lead to a ground fault.

Where a megger is similar to an ohmmeter is that both must be used when the power is off, so as always, verify the power is off before using.

In literally 5 minutes, you gain a terrific amount of insight on what direction to head. Is it the cable, is it the motor, a splice, or is it something else? There’s no better way to treat your time like your money than with this instrument. If you don’t have one, invest a few hundred dollars and get one. It will give new meaning to the phrase time is money.”

Success Stories: Franklin Service Comes Through Again


We asked contractors to share their experiences with Franklin Electric and this is what they had to say…

“We installed two 5 hp, 70 gpm pumps for a rock yard in a couple of ponds. We continued to have problems with the system because, at times, the demand would be 70 gpm and other times it would only be 20 gpm and we were pumping a lot of sludge from rock dust. I contacted a Field Service Engineer with Franklin Electric andTammy - Garland Drilling he came out and helped resolve the problems. We have used Franklin Electric for over 30 years. They have always stood behind their products and you just don't get that much this day and age. Hats off to a great company. Looking forward to the next 30 years with you all!”

- Tammy from Stigler, Oklahoma.

“We installed a variable speed drive at a customer’s home and he began having electrical issues. They had electricians and the power company out to their home. We called Franklin for trouble shooting through their Technical Service Hotline. Franklin sent out a Field Service Engineer at no charge and he found a weak ground in the customer’s electrical system. Problem solved.”

- Bill Hecksel from Coopersville, Michigan.

MINExpo: Franklin Displaying Solutions on the Grand Stage


Franklin Electric will be showing off its solution-driven product offering to the thousands of attendees at one of the world’s largest displays of innovative products and technologies for those in the metal, mineral, and energy business – MINExpo 2016! Join Franklin September 26-28 in Las Vegas, Nevada, at booth 1843 in the North Hall of the Las Vegas Convention Center to see how we can help your business.

A few of the products on display include:Minexpo2016 Cmyk

For a complete list of our Mining market product offering, click here.

For more information on Artificial Lift Pumping Systems, click here.

For more information on MINExpo, click here.

WEFTEC 2016: Multiple Innovations on Display


Join us at WEFTEC 2016 September 26-28 in booth 4719 at the New Orleans Morial Convention Center in New Orleans, Louisiana to see a variety of innovations to solve your pumping and grinding challenges. A few of the new products featured in the booth include:W16 Exhsig Franklinelectric

Recently expanded VR Series line of vertical, stainless steel multi-stage pumps – Deliver clean water under pressure for a wide range of applications. These booster pumps are now available in 3, 5, 9, 15, 20, 30, 45, 65 and 95 m3/h options with a flow range up to 600 gpm and 750 feet of total dynamic head (TDH). Each pump features all 316 stainless steel hydraulic components for optimum durability, efficiency and performance – even in corrosive water applications. Impellers and diffuser stages are fabricated from heavy gauge stainless steel using advanced welding technology. The oversized ball bearing/coupler assembly eliminates the need for stack height adjustment and supports the axial thrust load. The elimination of axial thrust allows the VR Series pumps to utilize industry standard motors instead of the high-thrust motors commonly required in similar industry applications.

New FPS IGPDS Dual Seal Grinder Pump Series – Delivers increased pump security and performance ideal for commercial and high-end residential applications. The IGPDS Dual Seal Grinder Pump Series utilizes two mechanical seals, coupled with sensor probe and seal leak detection circuitry in the panel, to provide added pump protection that can extend the overall pump life. If water enters the oil chamber, a light in the control panel will illuminate and indicate that the first seal requires replacement. The second seal continues to protect the pump so that it can maintain full functionality until the first seal can be changed. Upon the replacement of the first seal, the pump can be put back in service at peak performance levels. It efficiently pumps sewage slurries up to 130 feet and features a patented cutting system that grinds at 414,000 cuts per minute.

To learn more about WEFTEC, click here.

New Videos – Sizing a Submersible Pump, Jet Pump Motors, & Basic Electricity


Check out the following new videos in Franklin Electric’s “Training & Support Video Toolbox” on YouTube at

Sizing a Submersible Pump

  • This video helps you properly size your future submersible pump applications by analyzing the data you need to know, distances, and strategy, while offering other tips that will help you identify crucialSizing A Submersible information.

Jet Pump Motors

  • This video addresses how to properly set up a motor with a jet pump and how to overcome common challenges when installing or troubleshooting the motor.

Basic Electricity – It’s Role In Powering A Pumping System

  • This video will help you better understand the role basic electricity plays in powering a pumping system. Included: need-to-know facts, safety tips, and special recommendations.

Be sure to visit the FranklinWater YouTube page regularly to see what’s new!

Franklin and DSI Support Global Water Cause


Around the world, 884 million people do not have access to safe drinking water, while 2.6 billion are without adequate IMG_1957sanitation facilities. Every day, nearly 6,000 people who share our planet die from water-related illnesses, and the vast majority are children. Recently, Franklin partnered with local Indianapolis distributor Drillers Service Inc. (DSI) to
sponsor and participate in the 10th annual Run for World Water 5K in Indianapolis, Indiana. Together, more than 25 Franklin and DSI employees and family members ran for the cause. Proceeds of the event go to Water For People, a nonprofit organization that helps people in developing countries improve quality of life through the development of locally sustainable drinking water resources, sanitation facilities, and hygiene education programs.

Learn more about the cause and event.

New Items Featured on the Franklin Electric Merchandise Website


We are pleased to announce a number of new additions to the merchandise website (E-Store)! Choose from new vehicle clings, hats, silk scarves, tumblers, and more!

“Franklin Electric” Link
EstoreNew options and old favorites! Included are items featuring the “Our Craftsmanship. Your Craft.” message, which defines our dedication to engineering and manufacturing products that support your Craft.

“Little Giant” Link
This year, Franklin Electric is celebrating the 75th Anniversary of the Little Giant® brand. Check out the new merchandise highlighting this historic milestone!

“Embroider to Order” Link
Don’t forget, this link showcases an array of apparel styles, sizes, and colors that allows you to customize your look. Order these items by contacting Tiffany Olson at 712.737.0818.

Click here to visit the merchandise website.