News: Frankly Speaking

Energy Systems Website Live!


webNow live, we are excited to announce Franklin Electric’s new Energy Systems website!

Franklin Electric has supplied products to the oil and gas industry for decades. Now, with the introduction of a line of artificial lift systems, Franklin’s commitment to building reliable products and innovative designs continues. This new line offers advanced control systems and proven pumps and motors, all engineered for the demanding conditions of energy applications.

Artificial Lift Systems offers a full product line to meet a broad array of applications, including:
CBM-grpESP Systems
• ESPCP Systems
• ESPCP Control Center
• STS Series 6” & 8”
• SR Series 6” & 8”
• High Capacity 4”
• High Capacity 6”
• Hi-Temp 90 Motors 6”
• Hi-Temp 75 Motors 8”

The site includes product information, solutions to challenging applications, a sizing selector, technical resources and much more. Click here to experience the site for all of your pump needs.

If you have any questions regarding Franklin Electric’s FranklinTECH instructional videos, please contact your Franklin Electric Territory Manager, Field Service Engineer, or Technical Service Hotline.

Convertible VersaJet in Motion


Although no pump can do everything, Franklin Electric’s Convertible VersaJet comes pretty close. First introduced in 2010 and closely followed by a Pro version in 2011, Capturethis cutting edge design combines performance and versatility. It features a series of four different flanges, allowing the pump to be retrofit to almost any existing installation. With a variety of pressure and flow choices, the Convertible VersaJet is suited to both shallow and deep-set installations. To see how it works, visit Franklin Electric’s YouTube channel located at

Videos like this are a part of Franklin Electric’s continued effort to lead the groundwater industry in training and education.Over the course of the year, Franklin will continue to produce instructional videos to complement the training received at a FranklinTECH seminar. Check back frequently to see what’s new, or simply subscribe to our channel (

If you have any questions regarding Franklin Electric’s FranklinTECH instructional videos, please contact your Franklin Electric Territory Manager, Field Service Engineer, or Technical Service Hotline.

Happy Holidays!


Happy Holidays!

Discontinued Products


Franklin Electric is excited about the expansion of our product offering through our recent acquisition of Cerus Industrial, Inc.  As we integrate this exciting new line of drives and controls into our product offering, some current products will be phased out to reduce redundancy.  Below are some details about the specific products.

SubDrive HPX:
SubDrive HPX will be replaced as of January 1, 2013, with Franklin Electric P-Series VFDs.  This expands our offering to include complete VFD enclosed systems while also continuing to offer the new P-Series VFD as a stand-alone option.

SubDrive HPX Accessories (Line Reactors, Load Reactors, Conduit Kits, Fan Kits and Transducers):
The SubDrive HPX Series accessories will be discontinued as of January 1, 2013.  They will be replaced with an equivalent product currently designed for the new Franklin series of drives and controls.

Three-Phase Panels with Motor Logic:
Franklin Motor Logic pump panels will be replaced effective January 1, 2013.  The new Franklin pump starter panel offering will include both the Franklin Standard Pump Starter (SPS) with thermal overload and the Economy Pump Starter (EPS) with electronic overload.

Three-Phase Panels with SubMonitor are STILL AVAILABLE:
At Franklin Electric, we will continue to offer the existing three-phase panels equipped with SubMonitor protection.  However, an exciting addition to this line is the Intelligent Pump Starter (IPS) panel.  This new Franklin panel offers integrated electronic pump protection, overload, over/under voltage, phase loss/unbalance, stalled/locked rotor, and power metering protection, as well as a data logging option with time and date stamp.

For those with existing quotes on SubDrive HPX or HPX accessories, we will assure product availability through April 1, 2013.  All SubDrive HPX products will continue to have their full applicable Franklin warranty.

If you have any questions regarding the changes listed above, please contact your Territory Manager.

Customer Service Procedures for New Drives and Controls Line


As we introduce our large drives and controls into Franklin’s irrigation and industrial channels, we wanted to clarify a few of the processes in order to ensure a smooth transition.

All telephone calls, faxes, and emails for new orders should be sent to your respective Customer Service Representative at Franklin’s corporate headquarters in Bluffton, Indiana (for Canadian orders contact Bolton Customer Service). Please do not send purchase orders for Franklin branded drives, panels and accessories to Cerus Industrial. Contact your Territory Manager or Franklin Customer Service Department at 1-800-269-0063.

Technical Assistance (Hotline):
Technical questions and assistance for large drives and controls will funnel through Franklin’s Technical Service Hotline located in Bluffton, IN, at 1-800-348-2420.

Warranty Process:
We are currently working on the integrating this offering into the automated Franklin Warranty System. Until this process is complete, products requiring warranty analysis must be returned through your Territory Manager for review. Once the warranty process has been integrated, your Territory Manager will advise you of the new process.

If you have any questions regarding any of the processes listed above, please contact your Territory Manager for assistance.

2013 Key Dealer FAQs


We are excited about our 2013 Key Dealer program, which has been designed to set you apart from your competitors. With the new program’s effective date coming quickly, we have put together the following FAQs to ensure that you have answers to many of the questions you have about the program. If you don’t find what you’re looking for below, please contact your Franklin Territory Manager.

1.  When does the new program start?

Franklin Electric’s new Key Dealer program goes into effect on January 1, 2013.

2.  What’s in it for me?

Franklin’s Key Dealer program is designed to recognize those water systems contractors who have made a commitment to understanding the proper application and installation of Franklin products. Dealers/contractors who have demonstrated that commitment through purchasing Franklin products and participating in training sessions will receive benefits not available to dealers/contractors who have not made the same commitment. These include extended warranties, priority access to Franklin’s Technical Service Hotline, no-charge field service support, presence on Franklin Electric’s online dealer locator, Yellow Pages co-op assistance, and front line access to product and service announcements.

3.  What do I need to do to be part of the new program?

Membership in the 2013 Key Dealer program is easy. If you’ve attended a FranklinTECH, FranklinTECH On-the-Road, or other qualifying training seminar in the past 24 months, you are automatically eligible. All you need to do is meet minimum purchase requirements in the 2013 calendar year to stay current. (See program information at for complete purchase requirements.)

If you haven’t been able to attend a training session in person, we’ve also added a convenient test-out option.

4.  Will I lose my Key Dealer status if I haven’t completed a seminar or the online test by December 31, 2012?

Don’t worry. If your circumstances haven’t allowed you to achieve training certification by the end of 2012, your membership in the program will be retroactive as soon as you attend a qualifying Franklin seminar or complete the online exam. We don’t want you to miss out on a single benefit of the program.

5.  How does the online exam work?

You can access the online exam by clicking HERE, or via the Certified Contractor Exam link at The exam consists of 30 questions about the application, installation, and maintenance of Franklin water pumping systems that should come easy to you based on your experience in the field. The test is open book, and you are encouraged to use the Franklin Electric AIM manual heavily as a resource.

6.  How do I know if I’ve met the program requirements?

If you’re not sure whether you’ve already qualified for the 2013 Key Dealer Program, contact your Franklin Territory Manager or the program administrator. In the next several weeks, Franklin customer service representatives will call 2012 Key Dealers who have not yet fulfilled the 2013 program requirements to ensure their continued membership.

7.  When will 2013 Key Dealer Status expire?

Program purchase requirements must be maintained annually, but training certification extends for two years.

8.  What if I have more questions?

Complete program information is available at, and you can always contact your Franklin Territory Manager or the program administrator.

2013 Key Dealer Program


Review changes to the Key Dealer program for 2013. Visit for complete program details.

Franklin Electric Launches Expanded Product Line


Franklin Electric plans to introduce an exciting product line expansion at the 2012 National Ground Water Expo in Las Vegas, Nevada.   This product line includes a full complement of variable frequency drives, pump starters, soft starters, and pump controllers not previously available in Franklin Electric’s Irrigation & Industrial catalog.

Through its acquisition of Cerus Industrial, Franklin will offer a wide range of control options for light commercial, industrial, agricultural and municipal applications in need of constant pressure and other intelligent pump control solutions.  Designed with the water well contractor in mind, Franklin looks to this expanded product line to set the standard for seamless integration, ease of installation, and long life.

The chart below provides an overview of the new product offering:

If you have any questions regarding Franklin Electric’s acquisition of Cerus, please contact youir local Franklin Electric Territory Representative.

P-Series and IPS Products Now Included in Extended Warranty


Franklin Electric, a global leader in the production and marketing of systems and components for the movement of water and automotive fuels is happy to announce a couple of additions to our Key Dealer Extended Warranty program.

Recently Franklin Electric acquired Cerus Industrial in Hillsboro, Oregon which allows us to expand our product offering to our customers. Effective immediately, the Franklin P-Series VFD and Intelligent Pump Starter (IPS) will be covered under the Key Dealer Extended Warranty program when installed with a 6” or 8” Franklin motor. Each product must follow the rules established within the Key Dealer program in order to qualify for the extended warranty, including, but not limited to, the registering of each product via a registration card that must be completed and submitted to Franklin Electric within 30 days of purchase.

If you have any questions regarding Franklin Electric’s acquisition of Cerus or any of our water pressure solution products, please contact your local Territory Manager.

Franklin Electric Acquires Cerus Industrial


Franklin Electric, is pleased to announce our acquisition of Cerus Industrial Inc., based in Hillsboro, Oregon.

Founded in 2003, Cerus Industrial serves three primary markets: HVAC, industrial motor sales and service, as well as pumping systems. They design, manufacture, and distribute motor controls, motor starters, contactors, protection devices, and variable frequency drives to a wide range of distributor and original equipment manufacturers in North America.

Cerus provides intelligent motor controls, focusing on seamless integration, ease of installation, and long performance life. These qualities are in sync with Franklin’s core values of quality, availability, service, innovation, and value.

The acquisition will allow Franklin to expand product offering to include high horsepower variable frequency drives and pump starters in a NEMA rated enclosure.

Cerus’ previous projects have included Zion National Park, which utilizes the P-Series Variable Frequency Drive with Bypass, and Memorial Hospital of Gulfport, which takes advantage of the Standard Pump Starter (SPS), both of which will soon be available in Franklin’s standard product line.

The following Cerus products will be made available directly to Franklin customers beginning January 2013:

-P-Series VFD
-Standard Pump Starter (SPS)
-Multi-Contractor Starter (MCS)
-Intelligent Pump Starter (IPS)
-Advanced Duplex Pump Controller (APX)
-Economy Soft Starter (RVS)
-Economy Pump Starter (EPS)
-Duplex Alternation Pump Controller (DPX)
-Digital Soft Starter (MS6)

To learn more about Franklin Electric’s acquisition of Cerus Industrial Inc., please contact your Franklin Electric Territory Manager, Field Service Engineer, Technical Service Hotline, or Franklin Electric’s website at