News: Frankly Speaking

Franklin Electric Announces the 75th Anniversary of its Little Giant® Brand


Little Giant®, Franklin Electric’s leading worldwide brand of plumbing, HVAC, dewatering, outdoor living, and utility pumps, is celebrating its 75th anniversary this year. Little Giant was purchased by Franklin Electric in 2006 and has LG_75th _OCYC_Logo _CLR
helped the company become a preeminent provider of complete pumping systems across a variety of applications. With the combined Franklin engineering and manufacturing teams, the Little Giant brand has continued its focus on providing innovative products that solve contractor challenges in the pumping industry.

“Little Giant products and people have been an important addition to the Franklin family,” said DeLancey Davis, Franklin Electric Vice President and President of North America Water Systems. “The Little Giant brand was built on dedication to quality and availability and is a testament to our loyal employees who put their craftsmanship into every Little Giant product to support our customers’ craft. We are Little Giant Vaporizer Co - Oldtruly grateful to our ideal collection of employees, customers, and business partners who have teamed together for 75 years to make Little Giant the leader it is today.”

For the full history of Little Giant, click here.

Franklin In The Field: Water - The Deal of a Lifetime


A true story written by Mark Reeder, Director of Innovation & Field Marketing…

“Here’s a question that more of us should know the answer to. How much water can you get for $1?

With a submersible water system, it’s easy to figure out. We just need to know 3 things:Mark Reeder

1. The GPM delivered by the pump
2. The power consumption of the motor turning that pump
3. The price of electricity

For our example, we’ll use the most common unit in the United States, a ½ horsepower, 10 GPM pump. We can ignore whether it’s 2- or 3-wire, since the power consumption is identical for both units.

From page 13 of the Franklin Electric AIM Manual, the power consumption of a ½ hp motor is 0.96 kilowatts. But, we pay for electricity in terms of kilowatt-hours. That is, the number of kilowatts used multiplied by the number of hours we used those kilowatts. So, if we run that ½ hp pump for 1 hour, we’ll consume 0.96 kilowatt-hours (0.96 kilowatts x 1 hour).

According to the latest figures from the US Department of Energy, the average retail price of electricity in the US is 11.90 cents per kilowatt-hour. For the sake of keeping the math simple, we’ll just round that to 12 cents.

So, putting it all together, if we run that pump for 1 hour, we’ll pay:

0.96 kilowatt-hours x 12 cents = 11.52 cents

To get to $1, we would need run the pump about 8.7 hours, or 522 minutes (8.7 hours x 60 minutes in an hour). With our 10 GPM pump, that would mean 5,220 gallons for a dollar.

So, for $1, we provided over 5000 gallons of water. A pretty good deal, huh?”

New Videos – Pump Wire Sizing, Centrifugal Pumps & Generator Selection


Check out the following new videos in Franklin Electric's "Training & Support Video Toolbox” on YouTube at  

Wire Sizing (1)

Pump Wire Sizing

- As a contractor, wire sizing for your customers’ new pumps is crucial. This video quickly walks you through everything you need to know.

 Centrifugal Pumps – The Basics

- Did you know that approximately 85% of water pumps are centrifugal pumps? This new video discusses a variety of things to help you better understand them, including: how they work, how they are best utilized, how to reach optimum performance, different configurations, and more!

Generator Selection & Sizing with a Franklin MotorGenerator Sizing

- You can increase the utility of your portable generator by teaming it with a Franklin Electric submersible motor. This video discusses how to properly select and size the generator, how to install it, and other special tips that you should know.

Be sure to visit the FranklinWater YouTube page regularly to see what’s new!

Franklin In The Field: Stop Horsing Around with Water Pressure


A true story told by Mark Reeder, Director of Innovation & Field Marketing….

“I spent a few days hanging around a horse show at one of the largest facilities in the country for these events. Overall, it’s a first-class facility and portrayed as one of the most beautiful facilities.

Like any event, there’s always some complaining and over the course of this extended weekend, I heard the usual grumbling from the competitors: 'that one judge is biased, the food’s expensive, and the events are running behind schedule’, etc. But do you know what the number one complaint was?Mark Reeder

'The water pressure here is awful.'

'They’ve got plenty of wash racks but there’s not hardly any water if more than a
couple of people are using them. It takes forever just to fill a watering bucket.’

It was frustrating to hear, because I knew it didn’t have to be that way. There are numerous pressure boosting products available that could address this or at least make things a lot better. But from what I could tell, a single 6-inch submersible with an undersized pressure tank is supplying the entire facility and all those acres. And beyond the pump house, it’s a hodge-podge of PVC piping that’s been put together over the years as the facility has expanded. Even without knowing all the details of this system, it’s obvious that a few variable-speed or simply single-speed pressure boosting systems would work wonders here. And the cost would be trivial when taken into the overall expenses of managing and maintaining this facility.

Once again, the competition in terms of constant pressure and pressure boosting isn’t necessarily between manufacturers. It’s the alternative of doing nothing. And here’s another case that by doing nothing the owners and management of this otherwise very nice facility constantly keep their customers annoyed.”

Click here for more on water pressure solutions: Inline 400 / Inline 1100 / SubDrive.

Final Cut – TV Series Features Franklin Solutions Supporting Military Vet


If you didn’t catch it, Franklin Electric recently teamed with the Military MakeoverTM national television series on the Lifetime® Network to provide retired Technical Sergeant Kevin Parke and his family of seven with multiple water system solutions for their home in Crestview, Florida. These solutions, including the Inline 400 pressure boosting system, were featured over a three-episode series of Designing Spaces® Military Makeover.Military Makeover Stayton

Video – Click here to view the Franklin cut that includes Kevin Parke’s touching story!

In addition to the Inline 400, you’ll see the many other sides of Franklin Electric’s product offering, through the installation of:

Franklin in the Field: Cupcakes vs. Water Well Drilling


A true story told by Mark Reeder, Director of Innovation & Field Marketing…

“’Barriers to entry’ is a marketing term that sounds sophisticated, but all it really means is, ’How hard is it to get into a business?’ Barriers to entry are simply those things that keep someone new from entering a market.

Barriers – Good or Bad?

Barriers to entry take many forms. One of the most common is simply a high amount of capital ($$$) required for someone new to enter a market. The airline industry is a good example here. Related to a high amount of capital is scale, or how large does the business have to be in order to be profitable. The automotive industry is a prime example. Other barriers to entry are an entrenched and loyal customer base (think Starbucks or Harley Davidson), or even legal and regulatory hurdles (think liquor stores).Mark Reeder

Obviously, if you’re already in a market or industry (the marketing books call this the incumbent), you want the barriers to entry to be high in order to keep competition out. But if you are starting a business (that’s the entrant), you want the barriers to entry to be low. However, the problem with markets with low barriers to entry is that in the long-term, it’s very difficult to make a profit. That’s because even when you’re first, everyone quickly sees that you’re making a profit and it’s easy for them to jump in.

Here’s a great example: cupcakes. Cupcake shops used to be all the rage. But I ran across an article recently about the “cupcake bubble”. Come to find out, the cupcake market has reached saturation and even been overbuilt in many regions. Many shops are going out-of-business because there aren’t enough people to support all the cupcake shops.

So why a cupcake bubble? Because the barriers to entering this market are so low. There are always hurdles to starting any business, but opening a cupcake shop in the scheme of things is pretty easy. So, lots of people saw a profitable trend with low barriers and jumped in. But as a result, it became difficult for most of them to make a profit over the long-term.

It’s a Great Time to be a Water Well Driller

So what does any of this have to do with water well drilling and the water systems industry? Well, if you’re a professional water well contractor, the barriers to entry for someone who wants to enter your market are fairly high. It takes specialized equipment that represents a significant capital investment. It also takes specialized expertise, knowledge and experience to be successful. There are also regulatory barriers dealing with licensing and DOT regulations. And, chances are you have a loyal customer base.

The point is that not everyone can do what we do as an industry and what you do as a water well contractor. We are unique. And when you couple that with the value and quality of the product we deliver at a reasonable cost, you start to realize that once again, we’re in a great industry.”

Franklin In The Field: Improve Your Interaction with the Homeowner


A true story told by Mark Reeder, Director of Innovation & Field Marketing…

“Let’s face it. The term ’sales’ in many circles has a reputation for trying to sell us things we don’t need or even want. But, truly successful sales people will tell you that’s not how they do business. They’ll tell you that what’s made them successful is a relentless focus on helping their customers get the products and solutions they need. They see themselves as educators and consultants, guiding their customers through a decision-making process and providing options.

There’s no area where that’s truer than with the professional water systems contractor. Most don’t like to think of themselves as sales people. But, a huge part of the job is just that. You are industry educators and representatives to the rest of the world.Mark Reeder

What makes this especially true is that water systems are far more reliable and have a greater lifespan than most of the appliances in our lives. As a result, most homeowners will only need a new water system or something repaired every 10 years or so. That means that you will only get the chance to stand in front of your customer once every decade or so. So, we need to make the most of that opportunity.

In many cases, the homeowner is out of water and is literally desperate to get it back. Nothing highlights the critical nature and value of water more than not having it. As a result, the conversation becomes a one-way, two-part question of ’how soon and how much?’ Try to slow things down. Have a conversation. A few minutes goes a long way. Show them how their water system works. What does that tank do anyway? Explain why they are out of water. How has their home and lifestyle changed since someone last looked at their water system? Have you always had that garden?

Why do this? Because two things will happen, both of which are good for you. It will be a springboard to upgrading their water systems. Perhaps it will be a constant pressure system, or dry well protection, or water treatment. Maybe it will be simply a larger tank. More importantly, you will have instilled confidence, both in their water system and you. From there, they will tell their neighbors.

What will they be telling them? In so many words, that you listened to them, the two of you had a great conversation, and they ended up with a far better solution and water system than just being ’back in water’. What they didn’t get was a sales pitch.”

AG Series Product Line Expands: Now Covering the Most Popular Hydraulic Performance Ranges


Franklin Electric is excited to announce the expansion of our proven AG Series Centrifugal Closed-Coupled Pumps. This cast iron product line is designed to outperform the competition in challenging water transfer applications demanding high performance and efficiency in industrial, commercial, and agricultural markets.Franklin Electric AG Series

The AG Series Pumps are equipped with either a NEMA standard JM or JP motor for mechanical seal or packing gland configurations, both of which include a 416 stainless steel shaft sleeve for durability and ease of service. Fitting the industry’s most popular models, pumps range from 3 through 75 hp with flow ratings from 50 through 2,000 gpm and heads up to 300 feet.

Optimized via CAD modeling and simulation, the pump’s updated hydraulic design offers improved energy efficiency, enhanced durability and extended operating life in water applications such as irrigation, turf and landscape maintenance, crop and livestock watering, pressure boosting, wash down, water supply and treatment, and water recirculation. Its standardized mounting dimensions and plumbing connections provide a quick and easy retrofit, reducing downtime, and the product’s back pull-out design makes repairs fast and simple.

The AG Series Pumps are assembled in the USA.

Learn more about the AG Series

New – Training & Support Video Toolbox


Franklin Electric's commitment to training is unmatched in the water systems industry. In support of our continued efforts to provide you with the education necessary to successfully tackle common industry challenges, we are excited to announce the official launch of the new “Training & Support Video Toolbox” located at Video topics have been carefully selected based on questions commonly asked by callers to our Technical Service Hotline. Currently, twelve videos are now available via this new tool:

Basic Electricity – Its Role in Powering a Pumping System
Meters – Using Them for Jobsite Troubleshooting
Centrifugal Pumps – The Basics
Pump Motor Assembly
Check Valve Installation/Removal Instructions
Pump Wire Sizing
Converting Feet to PSI
Sizing a Submersible Pump
Generator Selection & Sizing with a Franklin Motor
Submersible Motor Shaft Height Gauges
Jet Pump Motors
Winterizing Pumps

Be sure to visit the FranklinWater YouTube page regularly to see what’s new!

 Training Videos

Franklin Supports Military Vet with Whole Home Water System Solutions


Parke FamilyWe recently teamed with the Military MakeoverTM national television series on the Lifetime® Network to provide retired Technical Sergeant Kevin Parke and his family of seven with multiple water system solutions for their home in Crestview, Florida, in recognition and gratitude for the sacrifices he made for our country. See the tune in here and set your DVRs today!

Air Dates/Times

  • The season five series premier of Designing Spaces® Military Makeover is initially airing on Lifetime Network at 7:00 a.m. ET/PT on February 18, 2016, and then re-airing at the same time and network on February 25, 2016. 
  • Episode three of the three-part series, also featuring Franklin Electric, can be seen on Lifetime Network at 7:00 a.m. ET/PT on March 17, 2016, and will re-air at the same time and network on March 24, 2016.

Products Featured on the Show
Franklin was thrilled to work directly with the family to identify multiple water solutions:Inline 400

  • Inline 400 pressure boosting system to increase water pressure throughout the home when water is being used for multiple needs, such as laundry, dishes, and showering. During early discussions with the Parke family, it was obvious that water pressure was a problem due in part to their lawn irrigation system. “When the lawn sprinklers run, we get no water pressure in the house,” said Sergeant Parke. “So, we just stopped running the sprinklers at night to accommodate our schedule.” The Parke’s no longer have to work around this scheduling hassle.
  • A stunning Koi Pond featuring a Little Giant® pump, skimmer, biological water filter, liner and LED lighting for the Parke’s relaxation pleasure.
  • Little Giant WRS Series sump pump system attached to a new utility sink in the garage to help the family clean up before entering the home.
  • VCMX-20 Series condensate pump to remove condensate created by the new ice maker in the garage.
  • A beautiful Little Giant Disappearing Fountain outside the front porch that produces the calming sound of flowing water.

Kevin Parke’s Story
Kevin Parke is a recently retired Air Force veteran where he was an Explosive Ordinance Disposal Technician. During his second deployment in Afghanistan, he specialized in disarming IEDs (improvised explosive devices) to keep our soldiers safe when traveling through the country. Within a timeframe of six months, retried Sergeant Parke and his team disarmed 87 IEDs before they exploded and analyzed another 50-plus IEDs post blast. During this same time, he was also part of three missions where IED’s detonated underneath his military vehicle, causing multiple back, leg and brain injuries that he, and subsequently, his family now endure every day.

“This was a win-win opportunity for Franklin Electric,” said DeLancey Davis, Franklin Electric’s President of its North America Water Systems division. “We had the opportunity to showcase our products, work with a terrific organization and serve a truly worthy family. It also provided our staff the chance to work with professional water systems contractors and get hands-on experience with how our entire offering of cleanwater, wastewater and outdoor living products benefit a local family. We thank Sergeant Parke for his service and wish his family the best with their remodeled home.”

For more information about Designing Spaces’ Military Makeover, visit